searching for cool

so, in my usual saturday night web surfing, i landed on a site for a doc that i saw when it came out while i was in grad school: the merchants of cool. frontline (pbs) went "behind the scenes" of the relationship between teens and the media to get at the phenomenon that can be summed up as: "disposable income equals perfect marketing targets"

at any rate, they've added to their site since i last visited and it's worth a look: http://www.pbs.org/wgbh/pages/frontline/shows/cool/

now, you can watch the program online, too!

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